Nothing but Chicken Website
PROJECT INSIGHTS
This project involved the complete redesign and development of the marketing website for Nothing but Chicken, a fast-food chain with multiple branches nationwide. The primary objective was to enhance the company’s online presence to drive sales, increase revenue, and boost foot traffic to physical locations. The revamped website now serves thousands of users daily and acts as a central hub for online ordering, franchise inquiries, and branch information.
The redesigned website boasts a visually appealing and user-friendly design, prioritizing intuitive navigation and a positive user experience. Built with a mobile-first approach, the site ensures seamless functionality and optimal viewing across all devices. Search engine optimization (SEO) enhances visibility in search results, driving organic traffic. Integration with popular food delivery apps (e.g., Zomato, Swiggy) allows customers to easily place online orders.
Furthermore, a streamlined franchise registration page with a user-friendly form simplifies the process for potential franchisees. An interactive branch locator, integrated with the Google Maps API, provides addresses, opening hours, and contact details for all locations. A dedicated contact us page with a user-friendly form allows customers to easily submit queries, feedback, or complaints.
html
css
javascript
-
Service Provided
Website Development
-
Industry
Food
-
Published​
February 2021
-
Client
Nothing but Chicken
OPPORTUNITY FOR IMPROVEMENTS
The fast-food industry is fiercely competitive. Nothing but Chicken's previous website was outdated, not optimized for mobile devices, and presented a suboptimal user experience. Critically, the website lacked a streamlined online ordering system and the franchise registration process was cumbersome. These shortcomings hindered the company's ability to effectively compete in the digital space and capitalize on online opportunities.
PROJECT DELIVERY PROCESS
The project was completed within a 30-day timeframe. This rapid turnaround was achieved through a focused and efficient development process. The team prioritized clear communication with the client, iterative development, and thorough testing to ensure a smooth and timely launch. The 30-day period encompassed all stages of the project, from initial design and content creation to front-end development, integration of third-party APIs (for food delivery and maps), and final deployment.
Accomplishments & Impact
The launch of the new website resulted in a significant increase in online orders, directly impacting sales and revenue.
-
Better design improved user experience and engagement.
-
Online visibility and app integration increased foot traffic.
-
The client was highly satisfied with the website.
-
Ongoing maintenance and support are provided.
