TVS Motor Campaign
PROJECT INSIGHTS
This project involved the design and development of a high-performing landing page for a TVS Motor marketing campaign. Built using Gatsby.js for its speed and performance, and integrated with a headless WordPress CMS for flexible content management, the landing page served as the central hub for the campaign.
The landing page design prioritized visual appeal and user engagement, incorporating high-quality imagery and video content showcasing the TVS motorcycle. Customer testimonials and reviews were integrated to build trust and credibility, while clear and prominent call-to-action buttons encouraged user interaction. Seamless social media integration facilitated content sharing and traffic generation. A user-friendly lead capture form collected valuable customer information.
Technical implementation focused on performance and accessibility. Gatsby.js ensured blazing-fast loading speeds and optimal performance, crucial for a successful campaign. SEO optimization improved visibility and organic reach. The fully responsive design provided a seamless experience across all devices, from desktops to smartphones.
WordPress
Rest API
ACF
Gatsby JS
Tailwind CSS
-
Service Provided
Headless WordPress Development
-
Industry
Automotive & Marketing
-
Published​
May 2022
-
Client
TVS Motor
OPPORTUNITY FOR IMPROVEMENTS
TVS Motors needed a dedicated landing page for a specific marketing campaign to generate leads, and increase brand awareness. Their existing website lacked the flexibility and performance needed for a high-impact campaign, and they required a solution that could be quickly developed and easily managed.
PROJECT DELIVERY PROCESS
This project was completed within a tight 15-day timeframe. The timeline encompassed the design phase, content integration with the headless WordPress CMS, front-end development using Gatsby.js, rigorous testing across various devices and browsers, and final deployment. The rapid turnaround was essential to align with the campaign's launch schedule.
Accomplishments & Impact
The landing page achieved a high conversion rate, exceeding the client's expectations for lead generation and test ride bookings.
-
The campaign increased traffic to the TVS Motors website.
-
Interactive design led to high user engagement.
-
It improved brand awareness and visibility.
-
Headless WordPress integration made content management easy.
